Senior CRO Leader - Growth-Driven Website Experiments

Housecall Pro; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Healthcare coverage

Remote work (remote-first)

Office options in SD/Denver

Paid holidays and PTO

Parental leave

Career development

Wellness programs

Disability and life insurance

401k

Job summary

Housecall Pro, a remote-first U.S. company, seeks a Senior Manager to lead conversion rate optimization across the digital journey.

You will translate Growth Marketing priorities into a cohesive strategy, own experimentation, and elevate lead volume and quality through cross-functional collaboration. You will develop teams, set annual roadmaps, and build scalable experimentation infrastructure while partnering with Performance Marketing, Brand, Content, Product Marketing, Design, Analytics,

Qualifications

• 8+ years of experience in conversion rate optimization, growth marketing, digital experimentation or related discipline.
• Proven experience leading cross-functional teams and influencing stakeholders without direct authority.
• Experience driving multi-channel conversion strategies that improve lead quality and acquisition efficiency.

Responsibilities

• Lead the conversion rate optimization strategy and annual roadmap across the website and digital journeys.
• Manage and develop a high-performing conversion optimization team with clear ownership and priorities.
• Direct a portfolio of A/B and multivariate experiments across landing pages, forms, messaging, CTAs, and site structure.
• Establish a measurement framework linking experiment results to qualified lead generation and growth metrics.
• Shape landing page and digital journey strategy across paid and organic channels with cross-functional partners.
• Drive improvements to navigation, site performance, trust signals, and mobile experiences.

Skills

Conversion rate optimization

Growth marketing

Digital experimentation

A/B testing

Cross-functional leadership

Education

Bachelor's degree in Marketing, Business, Analytics or related field

Tools

Optimizely

Google Analytics 4

VWO

Hotjar

FullStory

Contentsquare

Job description

Housecall Pro, a remote-first U.S. company, seeks a Senior Manager to lead conversion rate optimization across the digital journey.

You will translate Growth Marketing priorities into a cohesive strategy, own experimentation, and elevate lead volume and quality through cross-functional collaboration. You will develop teams, set annual roadmaps, and build scalable experimentation infrastructure while partnering with Performance Marketing, Brand, Content, Product Marketing, Design, Analytics,