Head of CRO for a DTC company (US-Based/Remote)

Paired; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Job summary

Paired is seeking an experienced Head of Conversion Rate Optimization to lead our CRO strategy and optimize the Direct-to-Consumer ecommerce funnels.

You will build a structured testing program, analyze the full customer journey from landing pages to checkout, and drive improvements in conversion rate, AOV, and revenue per session while ensuring brand consistency and a seamless customer experience.

This leadership role includes recruiting and guiding CRO specialists as the team scales.

Qualifications

• Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.

Responsibilities

• Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.

Skills

CRO Leadership

DTC Marketing

A/B Testing

Funnel Analytics

Team Leadership

Experimentation

Landing Page Optimization

Checkout Optimization

UX Collaboration

Tools

CheckoutChamp

Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Role Overview:

We are looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our conversion optimization strategy and improve the overall performance of our Direct-to-Consumer (DTC) e-commerce funnels.

Key Responsibilities:

• Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.

• Analyze the entire customer journey, from landing pages to checkout, to identify conversion bottlenecks and optimization opportunities.

• Develop and prioritize a CRO roadmap focused on improving conversion rate, Average Order Value (AOV), and revenue per session.

• Plan, execute, and analyze A/B tests and other experiments to continuously improve funnel performance.

• Work closely with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives.

• Optimize product pages, landing pages, offers, upsells, and checkout flows to improve the customer experience and maximize revenue.

• Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements.

• Balance conversion-focused strategies with brand consistency and a seamless customer experience.

• Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations.

• Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.

• Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands-on experience optimizing e-commerce funnels.

• Previous experience working with supplement, health and wellness, or beauty brands. Supplement industry experience is strongly preferred.

• Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation.

• Hands-on experience planning, executing, and analyzing A/B tests and other CRO experiments.

• Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance.

• Experience collaborating directly with developers to implement and launch CRO tests.

• Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences.

• Strong analytical and problem-solving skills, with the ability to identify performance bottlenecks and prioritize high-impact opportunities.

• Experience building testing frameworks, maintaining experiment documentation, and turning insights into actionable improvements.

Preferred Qualifications

• Experience with CheckoutChamp or similar checkout and funnel optimization platforms.

• Previous experience hiring, managing, or leading CRO specialists.

• Familiarity with brand building and balancing direct-response marketing strategies with long-term brand positioning.

• Experience scaling CRO processes within high-growth DTC e-commerce businesses.

• Familiarity with analytics and experimentation tools used to track funnel performance and measure test results.

• Remote Working for a US Company
• Competitive Salary