Website Optimization & CRO Lead

Octus; New York (NY); Presencial; USD 90.000 - 105.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

401(k) matching

PTO

Parental leave

Gym subsidies

Education reimbursement

Recognition programs

Descripción de la vacante

Octus is seeking a Website CRO Manager to lead and evolve our website optimization program. You will own analytics, experimentation, personalization, and marketing technology to improve engagement, conversions, and pipeline contribution.

Collaborating with Digital Marketing, you will develop hypotheses, run A/B tests, and apply AI-driven insights to enhance the digital customer experience while ensuring data integrity across GA4, GTM, and lead capture systems.

Formación

• 4–6 years of experience in digital optimization, CRO, analytics in a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Experience managing website forms, lead capture and marketing technology integrations.

Responsabilidades

• Build and evolve the website optimization program with a prioritized backlog of experiments and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using GA4/GTM.
• Translate insights into recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Own website forms and lead capture operations, ensuring data flows through marketing automation and CRM platforms.

Conocimientos

CRO

Digital analytics

A/B testing

Personalization

Data-driven decisions

Stakeholder collaboration

Project management

AI for optimization

Herramientas

Google Analytics 4

Google Tag Manager

VWO

Optimizely

Adobe Target

Salesforce Marketing Cloud

Descripción del empleo

Octus is seeking a Website CRO Manager to lead and evolve our website optimization program. You will own analytics, experimentation, personalization, and marketing technology to improve engagement, conversions, and pipeline contribution.

Collaborating with Digital Marketing, you will develop hypotheses, run A/B tests, and apply AI-driven insights to enhance the digital customer experience while ensuring data integrity across GA4, GTM, and lead capture systems.