GTM Strategy & Growth Lead

Affirm; San Jose (CA); On-site; USD 145,000 - 205,000; Full time

Benefits offered by this job

Health coverage

Equity

ESPP

Stipends

Job summary

Affirm is seeking a Lead in GTM Strategy & Operations who will own the go-to-market for a product line end-to-end. You will design rollout plans, enablement, and adoption targets, partnering with Product, Pricing, PMM, Legal, Rev Ops, and Sales to ensure successful launches.

You’ll translate complex product and pricing inputs into actionable plans, track adoption, and provide field-ready recommendations to maximize growth in a fast-paced FinTech environment.

Qualifications

• 6+ years of experience in go-to-market strategy or related fields.
• Experience owning a go-to-market motion end-to-end.
• Experience cross-functionally with Product, PMM, Sales, Analytics, Legal, or Pricing.
• Strong written and verbal communication.
• Comfort working in ambiguity and moving fast.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line or segment end to end.
• Turn inputs from stakeholders into a coherent GTM strategy.
• Track adoption against goals.
• Create materials, processes, and playbooks for the field.
• Provide recommendations for Product Marketing.
• Analyze performance data to identify launch risks.

Skills

GTM strategy

Product marketing

Revenue ops

Cross-functional

Analytical thinking

Clear communication

FinTech familiarity

Job description

Affirm is seeking a Lead in GTM Strategy & Operations who will own the go-to-market for a product line end-to-end. You will design rollout plans, enablement, and adoption targets, partnering with Product, Pricing, PMM, Legal, Rev Ops, and Sales to ensure successful launches.

You’ll translate complex product and pricing inputs into actionable plans, track adoption, and provide field-ready recommendations to maximize growth in a fast-paced FinTech environment.