GTM Strategy & Launch Lead — FinTech Growth

Affirm; Chicago (IL); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead, GTM Strategy & Operations on the Revenue Team to own go-to-market for a product line end to end. You’ll design rollout plans, enablement, and adoption targets, partnering with Product, Pricing, PMM, Legal, and Sales to turn inputs into executable playbooks.

You’ll analyze performance data, navigate multiple stakeholder perspectives, and craft field-ready materials. A background in fintech, SaaS, or high-growth settings and 6+ years of GTM experience are required;

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec 'why it matters,' the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

GTM strategy

Product marketing

Revenue or sales operations

Cross-functional collaboration

Analytical data analysis

Clear writing and communication

Job description

Affirm is seeking a Lead, GTM Strategy & Operations on the Revenue Team to own go-to-market for a product line end to end. You’ll design rollout plans, enablement, and adoption targets, partnering with Product, Pricing, PMM, Legal, and Sales to turn inputs into executable playbooks.

You’ll analyze performance data, navigate multiple stakeholder perspectives, and craft field-ready materials. A background in fintech, SaaS, or high-growth settings and 6+ years of GTM experience are required;