GTM Strategy Lead – FinTech Growth & Adoption

Affirm; Raleigh (NC); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm seeks an experienced GTM Strategy & Operations lead to own end-to-end go-to-market for specific product lines or segments. You will translate inputs from Product, Pricing, PMM into actionable rollout plans, enable the field, and monitor adoption against goals.

You will collaborate across Product, PMM, Legal, Rev Ops, and Sales to design rollout groups, enablement, and performance tracking, driving rapid adoption in a dynamic FinTech environment.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Experience owning a go-to-market motion end to end, rollout through adoption within a defined scope.
• Ability to translate vague inputs into a practical rollout plan for field teams.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Strong analytical instincts: use adoption and performance data to decide next steps.
• Clear, action-oriented writing and speaking.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own end-to-end go-to-market for a product line or segment.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Navigate multiple perspectives on the same launch—the exec rationale, customer value, and reps' reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market strategy

Product marketing

Revenue/sales operations

Cross-functional collaboration

Pricing strategy

Analytics

Communication

Job description

Affirm seeks an experienced GTM Strategy & Operations lead to own end-to-end go-to-market for specific product lines or segments. You will translate inputs from Product, Pricing, PMM into actionable rollout plans, enable the field, and monitor adoption against goals.

You will collaborate across Product, PMM, Legal, Rev Ops, and Sales to design rollout groups, enablement, and performance tracking, driving rapid adoption in a dynamic FinTech environment.