Remote GTM Launch Manager: Market Entry & Growth

Nelnet; North Platte (NE); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

HSA and FSA

401K/Student loan repayment

Tuition reimbursement

Incentive pay

Job summary

Nelnet is seeking a GTM Launch Manager to design and execute go-to-market strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, messaging, and sales enablement, while guiding programs across channels and partnerships.

You will shape positioning, campaigns, and measurement, translating market feedback into actionable execution and scalable growth. Remote, full-time, US-based. Competitive pay and benefits.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field or equivalent professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or related discipline.
• Experience designing and executing GTM strategy for net-new products and market entry.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan.
• Develop market positioning, messaging, and buyer value propositions.
• Plan market activation, demand generation, and channels mix to build qualified demand.
• Create sales enablement and market-facing resources including case studies and references.
• Translate feedback into GTM decisions and refine messaging and programs.

Skills

Go-to-market strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Analytical thinking

Communication

Education

Bachelor's degree or equivalent in marketing/business/communications

Job description

Nelnet is seeking a GTM Launch Manager to design and execute go-to-market strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, messaging, and sales enablement, while guiding programs across channels and partnerships.

You will shape positioning, campaigns, and measurement, translating market feedback into actionable execution and scalable growth. Remote, full-time, US-based. Competitive pay and benefits.