Remote GTM Launch Manager

Nelnet; Sidney (NE); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA/FSA

401K + student loan

Life & AD&D

EAP

Stock purchase plan

Tuition reimbursement

Incentive pay

Disability insurance

Wellness program

Job summary

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives, partnering with cross-functional teams to ensure market readiness and adoption.

The role emphasizes developing launch plans, defining audiences, messaging, channels, and enabling sales, while translating feedback into action and managing internal and external partners. This is a remote, full-time position with a competitive compensation package.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience.
• 7+ years of progressive go-to-market, product marketing, or related experience.
• Experience designing and executing GTM for a net-new product.
• Proven GTM launch experience from pre-launch to market entry.
• Understanding of positioning, messaging, demand generation, sales enablement, and measurement.
• Experience coordinating with internal teams and external partners to execute GTM.
• Strong analytical, communication, and cross-functional leadership skills.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining target audiences, positioning, channels, programs, milestones, and success measures.
• Develop and refine market positioning, messaging, buyer value propositions, differentiation, and supporting tools needed to create awareness, communicate value, and enable the sales motion.
• Design and drive market activation and demand-generation approaches, determining the right mix of campaigns, conferences, speaking opportunities, partnerships, customer advocacy, cross-sell initiatives, and other channels to build awareness and qualified demand.
• Build the sales enablement and market-facing resources required to support growth, including objection handling, competitive resources, customer references, case studies, outcome stories, and RFP and procurement support.
• Translate customer, sales, competitive, and market feedback into GTM decisions, using what the team learns to refine messaging, programs, channels, and priorities as the product enters the market.
• Determine the internal and external capabilities needed to execute the GTM strategy; scope, select, brief, and manage agencies, contractors, and other partners while coordinating effectively with key internal stakeholder teams.
• Define the measures and operating rhythm needed to evaluate GTM performance, assess what is and is not working, and recommend where to adjust priorities, resources, channels, or investment.
• Continuously evaluate the overall GTM approach, identify gaps and opportunities, and proactively recommend and implement changes needed to build a repeatable and scalable growth engine.

Skills

GTM strategy

Cross-functional leadership

Analytical skills

Communication

Strategic planning

Influence without authority

Vendor management

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives, partnering with cross-functional teams to ensure market readiness and adoption.

The role emphasizes developing launch plans, defining audiences, messaging, channels, and enabling sales, while translating feedback into action and managing internal and external partners. This is a remote, full-time position with a competitive compensation package.