Remote GTM & Campaign Lead – Field Marketing

T-Mobile US Inc.; Overland Park (KS); Remote; USD 104,000 - 188,000; Full time

Job summary

T-Mobile USA, Inc. is seeking a Go-To-Market (GTM) Lead for Fiber to translate national campaigns into local field strategies across the United States.

This remote role involves planning seasonal campaigns, coordinating with national marketing and regional teams, and ensuring timely execution with right channels and audiences. You will own end-to-end campaign planning, build field playbooks, and monitor performance while partnering with cross-functional teams.

Qualifications

• Bachelor's degree or equivalent required.
• 7+ years of related work experience in marketing or field operations.
• Experience translating national strategy to local field execution.
• Ability to manage multiple campaigns with tight deadlines.

Responsibilities

• Lead seasonal campaigns end-to-end for Fiber markets.
• Translate national briefs into field-ready playbooks with audiences, tactics, and timelines.
• Develop field-readiness packages for national initiatives.
• Coordinate with national partners and regional teams to ensure alignment.
• Track performance metrics and adjust plans accordingly.

Skills

Marketing leadership

GTM strategy

Campaign planning

Field marketing

Cross-functional coordination

Education

Bachelor's degree

Job description

T-Mobile USA, Inc. is seeking a Go-To-Market (GTM) Lead for Fiber to translate national campaigns into local field strategies across the United States.

This remote role involves planning seasonal campaigns, coordinating with national marketing and regional teams, and ensuring timely execution with right channels and audiences. You will own end-to-end campaign planning, build field playbooks, and monitor performance while partnering with cross-functional teams.