Remote GTM & Campaign Lead - Field Marketing Architect

T-Mobile; Arizona; Remote; USD 125,000 - 226,000; Full time

Benefits offered by this job

Stock grants

Employee stock purchase plan

401(k)

Paid time off

Paid holidays

Medical/dental/vision insurance

Mobile service discounts

Job summary

T-Mobile is seeking a Go-To-Market Translation Lead for its Fiber segment. The role focuses on end-to-end planning and execution of seasonal campaigns and ensures national initiatives land effectively in regional markets with the right messaging and tactics.

This is a remote role with periodic travel to regional markets and national locations. The candidate will translate national briefs, build field playbooks, develop field-readiness packages, and partner with national teams to ensure cohesive

Qualifications

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 5+ years in marketing, GTM, or field operations — with at least 2 years translating national strategy into local execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end.
• Strong project management skills; able to manage multiple workstreams against hard deadlines with cross-functional dependencies.

Responsibilities

• Seasonal Campaign Planning & Execution: Own field marketing strategy for Fiber seasonal campaigns and translate briefs into field-ready playbooks.
• GTM Translation — National to Field: Translate national initiatives into field implications and launch readiness packages.
• Cross-Functional Coordination: Align campaign and GTM deliverables across Field Marketing, MAMs, Regional Leads, and National Marketing teams.

Skills

Project management

Strategic thinking

Cross-functional collaboration

Communication

Education

Bachelor's degree

Job description

T-Mobile is seeking a Go-To-Market Translation Lead for its Fiber segment. The role focuses on end-to-end planning and execution of seasonal campaigns and ensures national initiatives land effectively in regional markets with the right messaging and tactics.

This is a remote role with periodic travel to regional markets and national locations. The candidate will translate national briefs, build field playbooks, develop field-readiness packages, and partner with national teams to ensure cohesive