Remote GTM & Campaign Lead, Fiber Marketing

T-MOBILE USA, Inc.; New Mexico; Remote; USD 104,000 - 188,000; Full time

Job summary

T-Mobile USA, Inc. is seeking a Go-To-Market & Campaign Lead for Fiber who will own end-to-end seasonal campaign planning and translate national initiatives into field-ready playbooks. You will collaborate with national and regional teams to ensure campaigns land effectively in the field.

You will translate price changes, product launches, and promotions into field-ready materials, while identifying gaps and maintaining a GTM calendar that drives timely execution across markets.

Qualifications

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
• 5+ years in marketing, GTM, or field operations - with at least 2 years in translating national strategy into local execution
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end - from brief to launch to post-analysis
• Strong project management skills; comfortable managing multiple workstreams against hard deadlines with cross-functional dependencies
• Ability to synthesize complex national initiatives quickly and distill them into clear, actionable field guidance
• Comfortable operating in a high-velocity environment where the national calendar doesn't wait for perfect readiness
• Experience in telecom, broadband, or a subscription-based consumer business preferred
• Familiarity with direct-to-consumer local marketing tactics: door-to-door, local events, community partnerships preferred
• Experience working at the intersection of national brand marketing and local field execution - understanding both sides of that relationship preferred

Responsibilities

• Seasonal Campaign Planning & Execution: Own the field marketing strategy for Fiber campaigns and translate them into field-ready playbooks with timelines and budgets
• Go-To-Market Translation - National to Field: Develop field-readiness packages and identify gaps between national plans and field needs
• Cross-Functional Coordination: Align stakeholders across Field Marketing, MAMs, Regional Leads, and National Marketing

Skills

Project management

Stakeholder alignment

Strategic thinking

Cross-functional collaboration

Communication skills

Education

Bachelor's degree and 7+ years experience

Job description

T-Mobile USA, Inc. is seeking a Go-To-Market & Campaign Lead for Fiber who will own end-to-end seasonal campaign planning and translate national initiatives into field-ready playbooks. You will collaborate with national and regional teams to ensure campaigns land effectively in the field.

You will translate price changes, product launches, and promotions into field-ready materials, while identifying gaps and maintaining a GTM calendar that drives timely execution across markets.