Remote GTM & Field Campaign Lead

T-Mobile; Frisco (TX); Remote; USD 125,000 - 226,000; Full time

Job summary

T-Mobile Fiber marketing is seeking a Go-To-Market Translation Lead to bridge national campaigns with regional field execution. You will own end-to-end seasonal campaigns, translate briefs into field-ready playbooks, and ensure timely activation across markets.

Travel is remote with periodic trips to regional markets and national locations. You will collaborate with national partners and regional field leads, balancing timing, budgets, and local messaging for high-impact results.

Qualifications

• Bachelor's degree and 7 years of related work experience, or equivalent
• 5+ years in marketing, GTM, or field operations — with at least 2 years translating national strategy into local execution
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end
• Strong project management skills; comfortable managing multiple workstreams against hard deadlines with cross-functional dependencies
• Ability to synthesize complex national initiatives quickly and distill them into clear, actionable field guidance
• Experience in telecom, broadband, or a subscription-based consumer business preferred
• At least 18 years of age; legally authorized to work in the United States

Responsibilities

• Own the field marketing strategy for Fiber's primary seasonal campaigns — Back to School, Moving Season, Holiday Shopping, New Mover windows, and others
• Translate national campaign briefs into field-ready playbooks: define target audiences by market type, select and sequence tactics, set activation timelines, and align with Market Activation Managers on execution
• Build campaign calendars with clear start/end dates, budget allocation guidance, and market-level customization parameters
• Partner with national creative and media teams to ensure Fiber-specific messaging variants exist for different audience segments
• Track campaign performance in-flight and post-flight and feed results back into next cycle's planning
• Serve as the field team's GTM translator for all national initiatives: price changes, product launches, promotions, and brand campaigns

Skills

Campaign planning

GTM translation

Cross-functional coordination

Project management

Communication

Education

Bachelor's degree

Job description

T-Mobile Fiber marketing is seeking a Go-To-Market Translation Lead to bridge national campaigns with regional field execution. You will own end-to-end seasonal campaigns, translate briefs into field-ready playbooks, and ensure timely activation across markets.

Travel is remote with periodic trips to regional markets and national locations. You will collaborate with national partners and regional field leads, balancing timing, budgets, and local messaging for high-impact results.