Remote GTM & Campaign Lead — Field Activation Strategist

T-MOBILE USA, Inc.; Frisco (TX); Remote; USD 104.000 - 188.000; Vollzeit

Zusammenfassung

T-Mobile USA, Inc. is seeking a Go-To-Market & Campaign Lead for Fiber, to plan and execute seasonal campaigns and translate national initiatives for field teams. You will create field playbooks, set timelines, and coordinate with national partners to ensure ready-to-act field activation from day one.

The role requires translating briefs into market-specific tactics, owning calendars, and measuring performance to inform future cycles, all in a fast-paced telecom environment.

Qualifikationen

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
• 5+ years in marketing, GTM, or field operations - with at least 2 years translating national strategy into local execution
• Proven experience owning seasonal or campaign-based programs end-to-end
• Strong project management skills with multiple workstreams and hard deadlines
• Ability to translate complex national initiatives into clear field guidance
• Operate effectively in a high-velocity environment
• Experience in telecom, broadband, or subscription-based consumer business preferred

Aufgaben

• Seasonal Campaign Planning & Execution: Own field marketing strategy for primary seasonal campaigns and ensure alignment with regional teams.
• Field Translation: Translate national briefs into field-ready playbooks with target audiences, tactics, and timelines.
• Campaign Calendars: Build calendars with start/end dates, budgets, and market customization parameters.
• Creative Alignment: Ensure Fiber-specific messaging variants exist for key audience segments.
• Performance Tracking: Monitor orders, conversion and CAC; feed results into next planning cycle.
• GTM Translation - National to Field: Lead field readiness packages and close gaps proactively.

Kenntnisse

Campaign planning

Field marketing

GTM translation

Cross-functional coordination

Project management

Ausbildung

Bachelor's degree and 7 years of related work experience

Jobbeschreibung

T-Mobile USA, Inc. is seeking a Go-To-Market & Campaign Lead for Fiber, to plan and execute seasonal campaigns and translate national initiatives for field teams. You will create field playbooks, set timelines, and coordinate with national partners to ensure ready-to-act field activation from day one.

The role requires translating briefs into market-specific tactics, owning calendars, and measuring performance to inform future cycles, all in a fast-paced telecom environment.