Remote GTM & Field Campaign Lead

T-MOBILE USA, Inc.; Colorado; Remoto; USD 104.000 - 188.000; Tempo integral

Benefícios oferecidos por esta vaga

Annual stock grant

Employee stock purchase plan

401(k)

Money coaching

Resumo da vaga

T-Mobile Fiber is seeking a Go-To-Market & Campaign Lead to own end-to-end seasonal campaigns and translate national briefs into field-ready playbooks across markets. You’ll coordinate with national marketing, field teams, and regional leads to ensure timely and effective execution.

The role requires translating national initiatives into local tactics, developing readiness packages, and tracking performance.

Qualificações

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 5+ years in marketing, GTM, or field operations - with at least 2 years in translating national strategy into local or regional execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end - from brief to launch to post-analysis.
• Strong project management skills; comfortable managing multiple workstreams against hard deadlines with cross-functional dependencies.
• Ability to synthesize complex national initiatives quickly and distill them into clear, actionable field guidance.
• Comfortable operating in a high-velocity environment where the national calendar doesn't wait for perfect readiness.
• Experience in telecom, broadband, or a subscription-based consumer business preferred.
• Familiarity with direct-to-consumer local marketing tactics: door-to-door, local events, community partnerships preferred.
• Experience working at the intersection of national brand marketing and local field execution - understanding both sides of that relationship preferred.
• Background in campaign measurement and reporting; knows the difference between activity metrics and outcome metrics preferred.
• At least 18 years of age
• Legally authorized to work in the United States

Responsabilidades

• Seasonal Campaign Planning & Execution: Own the field marketing strategy for Fiber seasonal campaigns and translate briefs into field playbooks.
• Go-To-Market Translation - National to Field: Serve as field team's GTM translator for price changes, product launches, promotions, and brand campaigns.
• Cross-Functional Coordination: Manage timing of deliverables across Field Marketing, MAMs, Regional Leads, and National Marketing.
• These sections describe the core responsibilities and cross-functional coordination required for successful field execution and alignment.

Conhecimentos

7+ years related experience

Translate national strategy to local

Campaign ownership

Project management

Strong communication

DTc marketing tactics

Campaign measurement & reporting

Experience in telecom/broadband

Formação

Bachelor's degree or equivalent

7 years related experience

Descrição da vaga

T-Mobile Fiber is seeking a Go-To-Market & Campaign Lead to own end-to-end seasonal campaigns and translate national briefs into field-ready playbooks across markets. You’ll coordinate with national marketing, field teams, and regional leads to ensure timely and effective execution.

The role requires translating national initiatives into local tactics, developing readiness packages, and tracking performance.