GTM & Campaign Lead — Remote Field Marketing

T-Mobile; Pennsylvania; Remote; USD 104,000 - 188,000; Full time

Job summary

T-Mobile is seeking a Go-To-Market and Campaign Lead to orchestrate field-ready campaigns for Fiber markets. You will translate national briefs into local activation plans, manage field playbooks, and coordinate with national partners to ensure timely execution and measured results.

The role involves traveling to regional markets, partnering with Field Activation Managers, and guiding market teams through high-velocity campaigns with clear milestones and success metrics.

Qualifications

• Bachelor's degree required with 7+ years of related work experience or equivalent combination.
• 5+ years in marketing, GTM, or field operations, with 2+ years translating national strategy to local execution.
• Proven experience owning seasonal or campaign-based programs end-to-end.
• Strong project management skills with multiple workstreams and hard deadlines.
• Ability to distill national initiatives into clear field guidance for local execution.
• Experience in telecom, broadband, or subscription-based consumer business preferred.

Responsibilities

• Seasonal Campaign Planning & Execution: own field marketing strategy for primary seasonal campaigns and translate briefs into field-ready playbooks.
• GTM Translation — National to Field: lead field readiness packages and ensure timely, actionable guidance for launch.
• Cross-Functional Coordination: align stakeholders across Field Marketing, MAMs, Regional Leads, and National Marketing; maintain a shared calendar.

Skills

Bachelor's degree

Marketing experience

Campaign management

Project management

Strategic thinking

Industry familiarity

US work authorization

Education

Bachelor's degree

Job description

T-Mobile is seeking a Go-To-Market and Campaign Lead to orchestrate field-ready campaigns for Fiber markets. You will translate national briefs into local activation plans, manage field playbooks, and coordinate with national partners to ensure timely execution and measured results.

The role involves traveling to regional markets, partnering with Field Activation Managers, and guiding market teams through high-velocity campaigns with clear milestones and success metrics.