Remote GTM & Campaign Lead: Field Marketing Strategy

T-MOBILE USA, Inc.; Pennsylvania; Remoto; USD 104.000 - 188.000; Tempo integral

Resumo da vaga

T-Mobile USA, Inc. is seeking a Go-To-Market Translation Lead to own end-to-end seasonal campaigns for Fiber and translate national initiatives into field-ready strategies. You will coordinate with national marketing and regional teams to ensure timely, locally relevant execution.

You will develop field-readiness packages, identify gaps, and maintain a GTM calendar to reduce surprises and improve preparation. Experience translating strategy to field execution is essential.

Qualificações

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
• 5+ years in marketing, GTM, or field operations – with at least 2 years translating national strategy into local execution
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end

Responsabilidades

• Seasonal Campaign Planning & Execution: Own field marketing strategy for Fiber's seasonal campaigns; translate briefs into field-ready playbooks; build calendars with timelines and budgets; ensure Fiber-specific messaging variants; track performance and feed learnings.
• Go-To-Market Translation - National to Field: Serve as field GTM translator for national initiatives; develop field-readiness packages; identify gaps and provide proactive solutions; maintain GTM launch calendar; provide field feedback into upstream planning.
• Cross-Functional Coordination: Align campaign delivery across Field Marketing, MAMs, Regional Leads, and National Marketing; be the day-to-day contact for national partners; ensure coordinated strategies and calendars.

Conhecimentos

Campaign planning

GTM translation

Cross-functional coordination

Stakeholder management

Project management

Data-driven decisions

Telecom marketing

Formação

Bachelor's degree & 7 years experience

Descrição da vaga

T-Mobile USA, Inc. is seeking a Go-To-Market Translation Lead to own end-to-end seasonal campaigns for Fiber and translate national initiatives into field-ready strategies. You will coordinate with national marketing and regional teams to ensure timely, locally relevant execution.

You will develop field-readiness packages, identify gaps, and maintain a GTM calendar to reduce surprises and improve preparation. Experience translating strategy to field execution is essential.