Remote Growth & Performance Marketing Lead

Tried and True Media; South Wilmington (DE); Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonuses

Remote work

Job summary

Tried and True Media is a fully remote digital direct response agency specializing in health, wellness, and beauty. We seek a Performance Marketing Manager to own the client funnel from view to LTV and drive high-ROAS campaigns on Meta, Google, TikTok, and emerging platforms.

You will lead a cross-functional team, optimize campaigns daily, and push for scale while maintaining client relationships and strategic experimentation across channels.

Qualifications

• 3+ years Performance Marketing experience in agency or in-house with multiple brands.
• Proven ability to lead a team and be the primary client contact.
• Data-driven mindset with strong analytical skills and optimization focus.

Responsibilities

• Analyze the client’s entire funnel from view to click to conversion to LTV.
• Lead a cross-functional team including media buyer, creative producer, copywriters and video editors.
• Drive campaign performance and ROAS daily across Meta, Google, TikTok and other platforms.
• Formulate hypotheses to improve CTR, CVR, AOV, LTV and other funnel KPIs.
• Collaborate with creative and media teams to scale successful concepts.

Skills

Team leadership

Performance marketing

Data analysis

Funnel optimization

ROAS optimization

Cross-channel marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Tried and True Media is a fully remote digital direct response agency specializing in health, wellness, and beauty. We seek a Performance Marketing Manager to own the client funnel from view to LTV and drive high-ROAS campaigns on Meta, Google, TikTok, and emerging platforms.

You will lead a cross-functional team, optimize campaigns daily, and push for scale while maintaining client relationships and strategic experimentation across channels.