Remote Growth Marketing Manager, Consumer Lifecycle

Yelp, Inc; United States; Vor Ort; USD 106.000 - 198.000; Vollzeit

Benefits dieser Stelle

Health benefits

PTO & holidays

Parental leave

Wellness subsidy

WFH reimbursement

FSAs

401(k)

Employee stock purchase plan

Zusammenfassung

Yelp, Inc. is seeking a Growth Marketing Manager to own onboarding, retention, and acquisition for Services and RFN.

You will design onboarding journeys, build audience segmentation, and lead content strategies while optimizing campaigns with data-driven insights. You will collaborate across Marketing Operations, Growth Science, Creative Design, Marketing Technology, and Product to scale lifecycle programs, measure outcomes, and drive engagement.

Qualifikationen

• 5-8 years of experience in growth marketing, lifecycle marketing, or related roles.
• Proven experience building and optimizing onboarding and lifecycle programs across owned channels (i.e., email, push, in-product).
• Direct experience developing winback or re-engagement strategies that drove measurable reactivation.
• Experience with content strategy, including integration of UGC content and content development for social, lifecycle, or SEO/AEO channels.
• Hands-on experience with marketing platforms to oversee campaign execution, develop audience segmentation, and ideate new behavioral signals.
• Strong analytical and strategic thinking skills. Must be comfortable analyzing campaign performance, extracting insights from data, and applying them to real-world execution and optimization.
• Experience working with paid acquisition or performance marketing teams is desirable.
• Demonstrated ability to manage performance monitoring across a large portfolio of campaigns, with a bias toward action and continuous optimization.
• Excellent organizational, project management, cross-functional collaboration, and prioritization skills in fast-paced, dynamic settings.
• Strong communication skills with the ability to summarize complex concepts to an executive audience.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
• Experience with, or strong enthusiasm for, applying AI solutions in growth marketing.

Aufgaben

• Design and optimize onboarding journeys to nurture new users and improve early engagement.
• Build segmentation frameworks to identify at-risk and lapsed user cohorts and design personalized reacquisition journeys.
• Lead content strategy for consumer campaigns and optimize content for AEO/GEO discoverability.
• Lead mid-funnel marketing to acquire new Services users through off-platform channels.
• Lead targeted engagement strategies for Services and RFN users across core growth channels.
• Lead development, execution, and ongoing optimization of growth experiments using A/B testing, segmentation, and analytics.
• Measure campaign performance and iterate on strategies to improve efficiency.
• Partner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations.
• Demonstrate strong organizational and interpersonal skills—set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.
• Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.

Kenntnisse

Growth marketing

Lifecycle onboarding

Re-engagement

Content strategy

Marketing platforms

Data analytics

Paid media

Performance monitoring

Project management

Communication

Bachelor's degree

AI in marketing

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Jobbeschreibung

Yelp, Inc. is seeking a Growth Marketing Manager to own onboarding, retention, and acquisition for Services and RFN.

You will design onboarding journeys, build audience segmentation, and lead content strategies while optimizing campaigns with data-driven insights. You will collaborate across Marketing Operations, Growth Science, Creative Design, Marketing Technology, and Product to scale lifecycle programs, measure outcomes, and drive engagement.