Growth Marketing Leader — Lifecycle & Growth (Remote)

Superorganism; San Francisco (CA); Remote; USD 160,000 - 190,000; Full time

Benefits offered by this job

Equity options package

Flexible PTO

401k matching

Comprehensive medical, dental & vision

Job summary

Cambium is seeking a senior marketing leader to own lifecycle and retention, partnering with Sales and Supply to optimize the customer journey across our product range. You will define programs, test them in live accounts, and drive growth with a strong focus on lifecycle marketing and demand generation.

You will lead a small but ambitious team as we integrate acquired companies and build a scalable, data-driven marketing stack using HubSpot, Braze, and Iterable.

Qualifications

• 8-10+ years in B2B marketing with ownership of retention or lifecycle.
• Hands-on demand gen experience.
• Proficiency with HubSpot or equivalent customer engagement tools (Braze, Iterable).

Responsibilities

• Own lifecycle for Cambium, building strategy and measuring retention and expansion.
• Partner with Sales and Supply on the customer experience and live-account testing.
• Define and run our customer marketing playbook for acquisitions, including post-M&A customers.
• Take ownership across marketing and align with Sales to build self-serve experiences.
• Scale initiatives from high-level strategy to detailed execution and metrics.

Skills

Lifecycle marketing

Demand generation

HubSpot

People management

B2B marketing

Tools

HubSpot

Braze

Iterable

Job description

Cambium is seeking a senior marketing leader to own lifecycle and retention, partnering with Sales and Supply to optimize the customer journey across our product range. You will define programs, test them in live accounts, and drive growth with a strong focus on lifecycle marketing and demand generation.

You will lead a small but ambitious team as we integrate acquired companies and build a scalable, data-driven marketing stack using HubSpot, Braze, and Iterable.