Lifecycle & CRM Growth Specialist (Remote)

AppLovin; United States; Remote; USD 130,050 - 170,000; Full time

Job summary

AppLovin is seeking a CRM & Lifecycle Marketing Specialist to own the advertiser lifecycle, build automated programs from signup to active spender, and optimize activation and retention. You will manage CRM data quality across the data platform, Salesforce, and HubSpot, and drive scalable automation with recurring workflows and tests.

You will measure outcomes end‑to‑end, iterate based on results, and lead expansion into channels beyond email as the company grows—LinkedIn, direct mail, SMS,

Qualifications

• 2–4 years in lifecycle and CRM marketing.
• Tech stack: HubSpot and Salesforce experience, comfortable with data layers driving campaigns.
• Familiarity with ad platforms, audience building, marketing automation and email.
• Comfortable with big data; you write SQL and query large datasets.
• AI‑fluent; you use tools to write email content and HTML templates.

Responsibilities

• Own the advertiser lifecycle—from signup to active spender and back during lapse.
• Ensure CRM data quality by tracing data flows from data platform through Salesforce to HubSpot.
• Set up recurring workflows, automate advertiser outreach and lead follow‑up.
• Measure end‑to‑end performance; run tests and iterate to improve results.
• Explore CRM expansion channels beyond email (LinkedIn, direct mail, SMS, gifting).

Skills

HubSpot

Salesforce

SQL

AI tools

Marketing automation

Email marketing

Big data

Ad platforms

Tools

PostHog

Superset

Trino

Job description

AppLovin is seeking a CRM & Lifecycle Marketing Specialist to own the advertiser lifecycle, build automated programs from signup to active spender, and optimize activation and retention. You will manage CRM data quality across the data platform, Salesforce, and HubSpot, and drive scalable automation with recurring workflows and tests.

You will measure outcomes end‑to‑end, iterate based on results, and lead expansion into channels beyond email as the company grows—LinkedIn, direct mail, SMS,