Lifecycle Growth Marketer (Onboarding & Retention)

Content Creators; United States; Remote; USD 82,000 - 103,000; Full time

Benefits offered by this job

Health benefits

401k contribution

Paid time off

Disability coverage

Life insurance

Job summary

Motive is seeking a Lifecycle Marketing lead to own defined customer journeys across onboarding, adoption, engagement, and renewal. You will translate strategy into briefs, collaborate with Campaign Ops/MOps on implementation, and own performance reporting for key lifecycle initiatives.

You will drive improvements using data insights, coordinate with marketing operations, creative, analytics, and content teams, and apply AI automation to speed tasks while maintaining accountability for outcomes.

Qualifications

• Experience in email/CRM/lifecycle marketing in a data-driven, experimental environment.
• Ability to write briefs, define journey requirements, and propose improvements.
• Familiarity with marketing automation platforms and CRM segmentation and tracking.
• Strong attention to detail with QA discipline and clear reporting.

Responsibilities

• Own defined lifecycle journeys and optimize onboarding, adoption, engagement, renewal, or churn prevention.
• Translate direction into briefs, audience/content requirements, and success metrics; collaborate with Ops teams.
• Own Monthly Product Updates newsletter from intake to performance reporting.
• Monitor journey performance, identify gaps, and propose improvements; escalate issues per process.
• Support migration work by building briefs and mapping content with Campaign Ops/MOps.
• Track journey progression, adoption, re-engagement, renewal, and churn metrics and report insights.
• Collaborate with creative, content, marketing, operations, and analytics teams on campaigns.
• Run optimizations and tests; document learnings and drive improvements.
• Leverage AI/automation to speed drafting and reporting while owning execution and outcomes.
• Contribute to lifecycle strategy and prioritization based on data-driven insights.

Skills

Email/CRM/Lifecycle Marketing

B2B Experience

Communication

Attention to detail

Project management

AI and automation familiarity

Education

Bachelor's degree in marketing, business, or related field

Tools

Marketo

Salesforce (SFDC)

Job description

Motive is seeking a Lifecycle Marketing lead to own defined customer journeys across onboarding, adoption, engagement, and renewal. You will translate strategy into briefs, collaborate with Campaign Ops/MOps on implementation, and own performance reporting for key lifecycle initiatives.

You will drive improvements using data insights, coordinate with marketing operations, creative, analytics, and content teams, and apply AI automation to speed tasks while maintaining accountability for outcomes.