Senior Growth Marketing Architect (Remote)

Yelp; United States; Remote; USD 126.000 - 216.000; Vollzeit

Benefits dieser Stelle

Full medical, vision, and dental

15 days PTO

12 paid holidays

Up to 14 weeks parental leave

Monthly wellness subsidy

Work from home reimbursement

Flexible spending account

401(k) retirement savings plan

Employee stock purchase plan

Zusammenfassung

Yelp is seeking a Senior Growth Marketing leader to drive engagement and awareness for existing users across Services and RFN. You will own the cross-channel campaign calendar, collaborate with product teams on launches, and lead data-driven growth experiments using A/B testing.

A strong creative eye and comfort with AI-enabled workflows are essential. You will build campaigns across email, push, and in-product experiences, converting insights into optimized programs while leveraging

Qualifikationen

• 7-10 years of growth or lifecycle marketing experience.
• Experience scaling campaigns across owned channels (email, push, in-product).
• Hands-on Braze experience for execution and segmentation.
• Experience with paid and organic social marketing.
• Strong creative leadership from brief to launch.
• Deep understanding of internet culture and trends.
• Experience integrating user-generated content into campaigns.
• Strong analytical skills to measure engagement and funnel impact.
• Excellent organizational and cross-functional collaboration.

Aufgaben

• Lead consumer engagement and growth strategy to inspire ongoing engagement.
• Own the campaign calendar across email, push, in-product channels.
• Drive awareness through paid and organic social campaigns across platforms.
• Lead creative development and establish reusable systems.
• Translate cultural moments into on-brand campaigns.
• Leverage user-generated content to build trust-driven creative.
• Collaborate with Product and Product Marketing on launches.
• Develop, execute, measure, and optimize growth experiments.
• Use AI tools to enhance insights and accelerate creative development.

Kenntnisse

Growth marketing

Lifecycle marketing

Campaign management

A/B testing

Creative leadership

Analytical thinking

AI in marketing

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Braze

AI tools

Jobbeschreibung

Yelp is seeking a Senior Growth Marketing leader to drive engagement and awareness for existing users across Services and RFN. You will own the cross-channel campaign calendar, collaborate with product teams on launches, and lead data-driven growth experiments using A/B testing.

A strong creative eye and comfort with AI-enabled workflows are essential. You will build campaigns across email, push, and in-product experiences, converting insights into optimized programs while leveraging