Remote Growth-Driven Creative Strategist for D2C Beauty

Facelove; United States; Remote; USD 60,000 - 100,000; Part time

Job summary

Facelove is seeking a Creative Strategist for its cosmetics brand to lead direct-response advertising strategy. This remote contract role involves ideation, briefing, testing, and scaling ads across Meta, TikTok, and other paid channels, collaborating with media buyers, editors, and founders to drive performance while preserving brand vision.

The ideal candidate combines strong copy instincts with a data-driven approach, owning the ad pipeline from concept to scale and guiding creators to

Qualifications

• Proven experience as a Creative Strategist for D2C brands.
• Deep understanding of Meta & TikTok ad creatives.
• Experience scaling ads (not just launching them).
• Data-driven mindset with creative intuition.

Responsibilities

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Continuously generate new concepts while iterating on proven winners
• Testing, Scaling & Iteration
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with editors to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer persona
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

Skills

Direct response copywriting

Meta & TikTok ad creatives

Performance analysis

Clear briefing & communication

Ownership mindset

D2C brand experience

Ad scaling experience

UGC-driven ads knowledge

Tools

Meta Ads Manager

TikTok Ads

Job description

Facelove is seeking a Creative Strategist for its cosmetics brand to lead direct-response advertising strategy. This remote contract role involves ideation, briefing, testing, and scaling ads across Meta, TikTok, and other paid channels, collaborating with media buyers, editors, and founders to drive performance while preserving brand vision.

The ideal candidate combines strong copy instincts with a data-driven approach, owning the ad pipeline from concept to scale and guiding creators to