Remote Growth Lead: Digital Strategy & Performance

DIBS Beauty; New York (NY); Remote; USD 180,000 - 190,000; Full time

Job summary

A rapidly growing beauty company is seeking a Head of Digital Growth to steer their digital expansion focused on customer engagement and acquisition across various channels including DIBSBeauty.com and TikTok Shop. This position requires 6+ years of experience in scaling digital growth in brands with over $50M revenue, hands-on management of ad spend, and proficiency in digital marketing platforms. The ideal candidate thrives in a start-up environment, driving growth through strategic leadership and insightful analytics to ensure profitability and performance excellence.

Qualifications

• 6+ years of experience scaling digital growth at brands generating over $50M.
• Experience managing significant ad spend ($250K+/month).
• Fluency in Meta, Google, and TikTok/TikTok Shop.
• Experience with Klaviyo and Attentive is a plus.

Responsibilities

• Own and evolve the company's digital strategy and lead the digital team.
• Oversee budget management and optimization across growth channels.
• Lead website strategy and optimization for traffic and conversions.
• Define KPIs for digital performance and report insights to leadership.

Skills

Digital strategy development

Performance marketing

Team management

Customer engagement

Analytics

SEO/SEM

Team leadership

Tools

Meta

Google

Klaviyo

TikTok Shop

Job description

A rapidly growing beauty company is seeking a Head of Digital Growth to steer their digital expansion focused on customer engagement and acquisition across various channels including DIBSBeauty.com and TikTok Shop. This position requires 6+ years of experience in scaling digital growth in brands with over $50M revenue, hands-on management of ad spend, and proficiency in digital marketing platforms. The ideal candidate thrives in a start-up environment, driving growth through strategic leadership and insightful analytics to ensure profitability and performance excellence.