Growth-Driven Creative Strategist for DTC Ads

Rugiet Health; Austin (TX); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Job summary

Rugiet Health is seeking a Creative Strategist to drive paid acquisition efforts for our telemedicine platform. You will manage the creative pipeline, script high-converting ads, and turn performance data into actionable iterations across Meta, TikTok, and YouTube.

You will work in a fast-paced, data-driven environment with a Sr. Manager and creative team. The role emphasizes rapid prototyping, deep audience insight, and a passion for direct-response marketing in health tech.

Qualifications

• 3-4 years of experience in performance marketing or creative strategy in a DTC or agency setting.
• Strong understanding of social platforms (Meta, TikTok, YouTube) and native ad formats.
• Comfort with data dashboards and basic AI tooling to iterate creative quickly.

Responsibilities

• Own the day-to-day workflow of ad production across Meta, TikTok, and YouTube.
• Translate testing frameworks into detailed briefs for editors, copywriters, and creators.
• Develop quick 5-variant concepts when an ad wins to extend its lifespan.
• Prototype concepts with Canva or Figma when speed matters.
• Maintain a swipe file of competitor ads and trends in health/wellness.

Skills

Performance marketing

Creative strategy

TikTok & Reels

Data literacy

AI tools

Tools

Canva

Figma

Job description

Rugiet Health is seeking a Creative Strategist to drive paid acquisition efforts for our telemedicine platform. You will manage the creative pipeline, script high-converting ads, and turn performance data into actionable iterations across Meta, TikTok, and YouTube.

You will work in a fast-paced, data-driven environment with a Sr. Manager and creative team. The role emphasizes rapid prototyping, deep audience insight, and a passion for direct-response marketing in health tech.