Creative Strategist: Scale DTC Ads with Data-Driven

RZ HR Studio; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

RZ HR Studio is a rapidly growing US-based DTC beauty brand seeking a Creative Strategist to drive direct-response creative strategy and performance marketing across paid social channels. In this role you will own messaging frameworks, customer avatars, ad concepts, and compelling scripts, producing roughly 15 fresh concepts weekly while translating research into high-ROI campaigns and scalable creative.

You will rigorously analyze Hook Rate, Hold Rate, CTR, CPA, and ROAS, iterating quickly

Qualifications

• Experience in direct response copywriting for DTC brands or agencies.
• Ability to craft ad concepts and scripts that drove profitable spend.
• Strong understanding of consumer psychology and messaging frameworks.
• Ability to explain performance outcomes with data rather than opinions.
• Familiarity with metrics like CPA, ROAS, CTR, and Hook/Hold Rate.

Responsibilities

• Develop new marketing angles, hooks, messaging frameworks, and customer avatars.
• Translate customer research into persuasive direct-response creative strategies.
• Write high-converting scripts for Meta and paid social platforms.
• Create briefs and collaborate with editors and designers to produce assets.
• Analyze creative performance and decide on scaling or iteration.

Skills

Direct response writing

Creative strategy

Performance marketing

Data-driven decisions

Job description

RZ HR Studio is a rapidly growing US-based DTC beauty brand seeking a Creative Strategist to drive direct-response creative strategy and performance marketing across paid social channels. In this role you will own messaging frameworks, customer avatars, ad concepts, and compelling scripts, producing roughly 15 fresh concepts weekly while translating research into high-ROI campaigns and scalable creative.

You will rigorously analyze Hook Rate, Hold Rate, CTR, CPA, and ROAS, iterating quickly