Growth Leader - DTC/eCommerce (Remote)

ScaleJet | eCommerce Recruitment agency; Miami (FL); On-site; USD 120,000 - 210,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

Fabula in the United States is seeking a Head of Growth, a senior performance media buyer and creative strategist who has already scaled D2C brands. You will own the growth engine, primarily via paid media (Meta), with Google/TikTok support, and lead creative testing and funnel optimization.

This role demands a data-driven, hands-on leader who can identify winning hooks, manage production of UGC, and drive profitable scale while collaborating closely with the founders.

Qualifications

• 4–6+ years of experience in growth for D2C/eCommerce brands or eCommerce agencies.
• Proven track record of scaling campaigns on Meta with $50k+/month spend.
• Strong creative strategy and direct-response advertising experience.

Responsibilities

• Own and scale paid media as the primary acquisition channel (Meta first) with Google/TikTok as allies.
• Develop winning customer angles, hooks, messaging, formats, and concepts from data and research.
• Build and manage a systematic testing pipeline for creatives and copy.
• Analyze the full funnel from ad to landing page conversion and optimize accordingly.
• Mine reviews, surveys, and ads libraries for new angles and opportunities.
• Brief and manage UGC creators, editors, and designers while contributing on scripts and hooks.

Skills

Performance marketing

Meta ads

Creative strategy

UGC production management

Data analysis

A/B testing

AI tooling for marketing

Job description

Fabula in the United States is seeking a Head of Growth, a senior performance media buyer and creative strategist who has already scaled D2C brands. You will own the growth engine, primarily via paid media (Meta), with Google/TikTok support, and lead creative testing and funnel optimization.

This role demands a data-driven, hands-on leader who can identify winning hooks, manage production of UGC, and drive profitable scale while collaborating closely with the founders.