Creative Strategist for Cosmetics Brand

Facelove; United States; Remote; USD 60,000 - 100,000; Part time

Job summary

Facelove is seeking a Creative Strategist for its cosmetics brand to lead direct-response advertising strategy. This remote contract role involves ideation, briefing, testing, and scaling ads across Meta, TikTok, and other paid channels, collaborating with media buyers, editors, and founders to drive performance while preserving brand vision.

The ideal candidate combines strong copy instincts with a data-driven approach, owning the ad pipeline from concept to scale and guiding creators to

Qualifications

• Proven experience as a Creative Strategist for D2C brands.
• Deep understanding of Meta & TikTok ad creatives.
• Experience scaling ads (not just launching them).
• Data-driven mindset with creative intuition.

Responsibilities

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Continuously generate new concepts while iterating on proven winners
• Testing, Scaling & Iteration
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with editors to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer persona
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

Skills

Direct response copywriting

Meta & TikTok ad creatives

Performance analysis

Clear briefing & communication

Ownership mindset

D2C brand experience

Ad scaling experience

UGC-driven ads knowledge

Tools

Meta Ads Manager

TikTok Ads

Job description

Creative Strategist for Cosmetics Brand at Facelove

Facelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.

About the Role:

We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale.
NOTE: This is a remote role under an independent contractor agreement.

You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.

This role is for someone who understands that creative is the biggest lever in paid growth.

Responsibilities:

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Continuously generate new concepts while iterating on proven winners
• Testing, Scaling & Iteration
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with editors to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer persona
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

What We’re Looking For:

• Proven experience as a Creative Strategist for D2C brands
• Deep understanding of Meta & TikTok ad creatives
• Experience scaling ads (not just launching them)
• Strong copy instincts (hooks, headlines, CTAs)
• Data-driven mindset with creative intuition
• Ability to move fast, test fast, and learn fast

Must-Have Skills:

• Direct response copywriting
• Performance analysis & iteration
• Clear briefing & communication
• Strong ownership mentality

Nice to Have:

• Experience in beauty, skincare, or supplements
• Experience marketing to women 40+
• Familiarity with UGC-driven ad systems
• Experience working in fast-scaling D2C brands

What Success Looks Like:

• Consistent flow of new winning creatives
• Clear creative direction for the entire ad pipeline
• Ads that both convert and build brand trust
• Scalable systems for testing and iteration
• Strong collaboration across the marketing team

What’s in it for you?

• On-time and reliable payments
• Opportunity to work with a fast-growing global e-commerce brand