Remote Growth Campaign Manager - Lifecycle & AI-Driven

Virta Health; Northern (KY); Hybrid; USD 109,000 - 141,000; Full time

Job summary

Virta Health is seeking a Lifecycle Campaign Manager to translate lifecycle strategy into coordinated, measurable member acquisition and engagement campaigns. You will build and optimize campaigns, coordinate assets and stakeholders, and manage timelines and approvals in a fast-paced growth team.

This role emphasizes collaboration with Marketing Operations, Data, Content, and Design, and requires hands-on experience with Braze, Iterable, and SFMC.

Qualifications

• 3–4 years hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment.
• Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc).
• Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners.
• Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams.
• Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels.
• Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking.

Responsibilities

• Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi‑channel member acquisition and engagement campaigns (email, mail, SMS) in Braze.
• Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
• Monitor daily campaign health, tracking key conversion funnel metrics (engagement, conversion, activation, incremental lift, and campaign efficiency) to surface actionable baseline optimization opportunities.
• Own day‑to‑day campaign orchestration from intake through retrospective, including developing briefs and workback plans, coordinating assets and approvals, managing dependencies, and keeping stakeholders informed.
• Build and maintain repeatable AI‑assisted project management workflows to keep campaign launches on schedule and eliminate cross‑functional bottlenecks.
• Support a limited number of broader Growth initiatives such as webinars, landing‑page tests, or SEO/SEM campaigns based on team priorities.

Skills

Lifecycle marketing

Campaign management

Growth analytics

AI-assisted workflows

Cross-functional collaboration

Braze experience

Iterable experience

SFMC (Salesforce Marketing Cloud)

GA4 Looker Amplitude

Tools

Braze

Iterable

SFMC

Job description

Virta Health is seeking a Lifecycle Campaign Manager to translate lifecycle strategy into coordinated, measurable member acquisition and engagement campaigns. You will build and optimize campaigns, coordinate assets and stakeholders, and manage timelines and approvals in a fast-paced growth team.

This role emphasizes collaboration with Marketing Operations, Data, Content, and Design, and requires hands-on experience with Braze, Iterable, and SFMC.