Growth Marketing Manager — Lifecycle & Analytics

XP Health; San Carlos (CA); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Equity options

Paid time off

Bonuses

401K plan

Comprehensive benefits

Job summary

XP Health in San Carlos, CA is seeking a Marketing Manager to drive growth across the member lifecycle from acquisition to retention. This hands-on role collaborates with Sales, Product, Engineering, and external vendors to craft high-impact campaigns.

You will own lifecycle marketing execution, build and QA campaigns, and optimize performance across channels. 3+ years in marketing and strong data-driven mindset are essential for success.

Qualifications

• 3+ years of experience in Marketing, Business, Communications, or a related field.
• Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environment.
• A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing.
• Hands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)
• Proficiency with design tools such as Figma or Adobe Creative Suite
• Comfort working cross-functionally and communicating clearly with both technical and non-technical partners
• A proactive, ownership-driven mindset—someone who sees opportunities and takes initiative

Responsibilities

• Own and execute integrated marketing campaigns across email, social, display, direct mail, and content channels.
• Lead lifecycle marketing execution in partnership with engineers and vendors.
• Code and QA templates; schedule email and SMS sends.
• Troubleshoot delivery or performance issues and support client reporting.
• Ensure communications are well-designed and optimized for mobile performance.
• Analyze campaign performance and drive optimizations to improve engagement and retention.
• Partner with Sales to align marketing with revenue goals and support pipeline growth.
• Plan events, product launches, and promotional initiatives to increase awareness

Skills

Marketing

Lifecycle marketing

Email marketing

Campaign management

Tools

HubSpot

Customer.io

Salesforce Marketing Cloud

Figma

Adobe Creative Suite

Job description

XP Health in San Carlos, CA is seeking a Marketing Manager to drive growth across the member lifecycle from acquisition to retention. This hands-on role collaborates with Sales, Product, Engineering, and external vendors to craft high-impact campaigns.

You will own lifecycle marketing execution, build and QA campaigns, and optimize performance across channels. 3+ years in marketing and strong data-driven mindset are essential for success.