Growth Lifecycle Marketer: AI‑Driven Campaigns

Hinge Health; San Francisco (CA); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision coverage

401k retirement plan with 2% company match

Diverse stipends for learning and development

Job summary

Hinge Health is seeking a Growth Marketing Manager to drive member engagement through lifecycle marketing campaigns. This hybrid role involves designing multi-channel campaigns, collaborating with clinical teams, and leveraging AI to enhance marketing strategies. Candidates should have 8+ years in consumer growth marketing, experience in lifecycle marketing and experimentation, and a strong focus on consumer product messaging. The position promises a dynamic role in the rapidly evolving digital healthcare space.

Qualifications

• Minimum 8 years of relevant work experience in consumer growth marketing and lifecycle marketing.
• Proven track record in executing lifecycle campaigns and rigorous experiments.
• Ability to develop consumer messaging and value propositions.

Responsibilities

• Drive member engagement through lifecycle campaigns.
• Run a rigorous experimentation program.
• Lead new program and feature launches.
• Work hand-in-hand with our clinical team.
• Push the boundaries of AI in marketing.
• Analyze and optimize relentlessly.
• Collaborate across the company.

Skills

Lifecycle marketing and experimentation

Cross-functional leadership

AI tools utilization

Consumer product marketing

Job description

Hinge Health is seeking a Growth Marketing Manager to drive member engagement through lifecycle marketing campaigns. This hybrid role involves designing multi-channel campaigns, collaborating with clinical teams, and leveraging AI to enhance marketing strategies. Candidates should have 8+ years in consumer growth marketing, experience in lifecycle marketing and experimentation, and a strong focus on consumer product messaging. The position promises a dynamic role in the rapidly evolving digital healthcare space.