Remote Active Member Marketing Manager (Lifecycle)

Twin Health; Northern (KY); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Remote work

Equity opportunity

Unlimited vacation

Parental leave

Healthcare, dental, and vision

401k plan

Job summary

Twin Health is hiring its first Active Member Marketing Manager to own the strategy and execution of proactive member communications across email, SMS, in-app, and other channels. You will integrate with care and product teams, design a lifecycle program, and ship campaigns from strategy through delivery.

You will lead end-to-end campaigns in Braze, define segmentation, and build a scalable engagement calendar while ensuring HIPAA and PHI compliance across channels.

Qualifications

• 4–7 years in lifecycle, CRM, retention, or engagement marketing owning programs end to end.
• Hands-on Braze expertise with multi-branch Canvas and Liquid personalization.
• Real multi-channel experience including email plus SMS, push, or in-app.
• Demonstrated experimentation rigor: design tests with holdouts and clear results.
• Comfort building and defining processes from scratch; not just following briefs.

Responsibilities

• Map the member journey to sustain engagement and winback for lapsed members.
• Own the annual and quarterly engagement roadmap with defined stage involvement.
• Build segmentation grounded in real member behavior, sensors, and app data.
• Govern the member communication calendar across marketing, care, product, and clinical teams.
• Execute campaigns end to end in Braze: audience logic, Canvas, content, QA, launch and iterate.
• Measure performance and report results to Growth Marketing and leadership; maintain compliance.

Skills

Lifecycle marketing

Braze

Multi-channel marketing

Experimentation

Process design

Tools

Braze

Snowflake

Job description

Twin Health is hiring its first Active Member Marketing Manager to own the strategy and execution of proactive member communications across email, SMS, in-app, and other channels. You will integrate with care and product teams, design a lifecycle program, and ship campaigns from strategy through delivery.

You will lead end-to-end campaigns in Braze, define segmentation, and build a scalable engagement calendar while ensuring HIPAA and PHI compliance across channels.