Remote Group Product Marketing Leader - B2B Fintech

Remote; San Francisco (CA); Remote; USD 195,000 - 280,000; Full time

Benefits offered by this job

Equity

Health stipend

Tech stipend

Medical coverage

Dental coverage

Vision coverage

Job summary

Affirm is transforming how people pay over time with transparent terms and no hidden fees. The Group Product Marketing Manager will shape the merchant narrative, align product and GTM across teams, and drive data‑driven decisions using AI and analytics.

You will lead critical initiatives, partner with Revenue Enablement, and influence senior leaders across Product, Revenue, Partnerships, Analytics, and Marketing to accelerate growth and adoption for a diverse portfolio of fintech products.

Qualifications

• 12+ years in product marketing, strategy, or related field (B2B payments/fintech/commerce/platforms).
• Track record of setting strategic direction and delivering outcomes for a product portfolio.

Responsibilities

• Own and evolve the portfolio narrative and merchant messaging.
• Establish operating rhythms to align product, GTM, and planning.
• Equip Revenue teams with messaging, tools, and training for merchant conversations.
• Lead Voice of the Merchant with client advisory feedback into product priorities.
• Own high-priority opportunities from discovery to commercialization.
• Model affirm’s values and foster an inclusive, risk‑taking culture.

Skills

Strategic thinking

Product marketing

B2B payments

Storytelling

Stakeholder management

Analytical skills

AI fluency

Cross-functional collaboration

SQL

Go-to-market

Tools

Dashboards

Job description

Affirm is transforming how people pay over time with transparent terms and no hidden fees. The Group Product Marketing Manager will shape the merchant narrative, align product and GTM across teams, and drive data‑driven decisions using AI and analytics.

You will lead critical initiatives, partner with Revenue Enablement, and influence senior leaders across Product, Revenue, Partnerships, Analytics, and Marketing to accelerate growth and adoption for a diverse portfolio of fintech products.