Senior Group Product Marketing Leader - B2B Payments

Affirm; San Diego (CA); Remote; USD 220,000 - 280,000; Full time

Benefits offered by this job

Health coverage for employees & depend

Monthly stipends for tech health &福利

Job summary

Affirm is seeking a Group Product Marketing Manager to own the strategy and systems that drive product marketing excellence across our B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape shared strategy, strengthen our merchant narrative, and guide product and go-to-market investments.

You’ll establish the frameworks, standards, and operating mechanisms that improve segmentation, go-to-market planning, and measurement across teams.

Qualifications

• 12+ years of experience in product marketing, product strategy, or related field with B2B payments/fintech exposure.
• Track record of setting strategic direction and delivering measurable outcomes for a portfolio or business area.
• Strong portfolio storytelling connecting complex products to clear narratives for leaders, merchants, and partners.
• Exceptional strategic and business judgment turning insights into priorities, business cases, and investments.
• Proven ability to influence senior leaders and align across Product, Revenue, Partnerships, Analytics, and Marketing.
• Self-serve analytical skills using SQL, dashboards, and AI-assisted analysis.

Responsibilities

• Own and evolve the portfolio narrative: develop messaging architecture and proof points; connect to broader brand story and channels.
• Establish operating rhythms for planning, forecasting, launches, and strategic opportunities.
• Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points.
• Lead Voice of the Merchant: manage Client Advisory Board and feedback loops to inform product priorities and GTM decisions.
• Own a limited number of high-priority, ambiguous opportunities from discovery to commercialization.
• Model affirm’s values, foster collaboration, and coach others to do their best work.

Skills

Strategic thinking

Stakeholder influence

Storytelling

Analytical skills

AI fluency

Cross-functional collaboration

Tools

SQL

Dashboards

AI tools

Job description

Affirm is seeking a Group Product Marketing Manager to own the strategy and systems that drive product marketing excellence across our B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape shared strategy, strengthen our merchant narrative, and guide product and go-to-market investments.

You’ll establish the frameworks, standards, and operating mechanisms that improve segmentation, go-to-market planning, and measurement across teams.