Senior Group Product Marketing Leader, B2B Payments

Affirm; Boston (MA); Remote; USD 210,000 - 300,000; Full time

Benefits offered by this job

Health coverage

Stipends for tech setup

Flexible time off

Employee stock purchase plan

Job summary

Affirm is seeking a seasoned Group Product Marketing Manager to own strategy and systems that elevate product marketing across our B2B portfolio. You will synthesize merchant, consumer, and market insights to shape shared strategy, strengthen our merchant narrative, and drive go-to-market investments.

You will establish frameworks and operating mechanisms to improve segmentation, planning, launches, and measurement, guiding cross-portfolio opportunities from discovery to commercialization.

Qualifications

• 12+ years in product marketing, product strategy, or related field with depth in B2B payments, fintech, commerce, or platform businesses.
• Track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio.
• Strong portfolio storyteller who connects complex products into a clear narrative for senior leaders, merchants, and partners.
• Exceptional strategic and business judgment to translate insights into priorities, business cases, and investments.
• Proven ability to influence senior leaders and align across Product, Revenue, Partnerships, Analytics, and Marketing.
• Strong self-serve analytical skills using SQL, dashboards, and AI-assisted analysis.

Responsibilities

• Own and evolve the portfolio narrative and messaging architecture across affirm’s B2B offerings.
• Establish operating rhythms for planning, forecasting, launches, and strategic client opportunities.
• Partner with Revenue Enablement to turn the narrative into tools, training, and proof points.
• Lead Voice of the Merchant through Client Advisory Board and feedback loops to guide priorities.
• Own high-priority opportunities such as partnerships or new market launches.
• Model affirm’s culture and coach teams to collaborate, decide, and learn.

Skills

SQL

Dashboards

AI analysis

Storytelling

Leadership

Tools

BI tools

Job description

Affirm is seeking a seasoned Group Product Marketing Manager to own strategy and systems that elevate product marketing across our B2B portfolio. You will synthesize merchant, consumer, and market insights to shape shared strategy, strengthen our merchant narrative, and drive go-to-market investments.

You will establish frameworks and operating mechanisms to improve segmentation, planning, launches, and measurement, guiding cross-portfolio opportunities from discovery to commercialization.