Senior Group Product Marketing Manager, B2B Fintech

Affirm; Las Vegas (NV); Remote; USD 195,000 - 280,000; Full time

Benefits offered by this job

Health coverage

Spending stipends

Time off

ESPP

Job summary

Affirm seeks a Group Product Marketing Manager to own strategy and systems for product marketing across its B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape shared strategy and guide investments across teams.

You’ll lead frameworks to improve segmentation, GTM planning, and measurement, and directly drive a focused set of cross-portfolio opportunities from discovery to commercialization.

Qualifications

• Extensive experience in product marketing or strategy for B2B fintech/commerce.
• Ability to translate merchant/market insights into product priorities and investments.
• Strong storytelling for senior leaders and partners; connects data to decisions.

Responsibilities

• Define and evolve the portfolio narrative across merchant channels.
• Establish rhythms for planning, forecasting, launches, and opportunities.
• Equip Revenue teams with messaging, tools, and proof points.
• Lead Voice of the Merchant through advisory boards and feedback loops.
• Drive high-priority cross-portfolio initiatives from discovery to commercialization.
• Model company values and foster inclusive collaboration across functions.

Skills

Portfolio storytelling

Strategic direction

B2B payments

Influence senior leaders

SQL & dashboards

AI fluency

Go-to-market strategy

Cross-functional collaboration

Measurement & analytics

Product marketing

Tools

SQL

Tableau/Power BI

CRM tools

Job description

Affirm seeks a Group Product Marketing Manager to own strategy and systems for product marketing across its B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape shared strategy and guide investments across teams.

You’ll lead frameworks to improve segmentation, GTM planning, and measurement, and directly drive a focused set of cross-portfolio opportunities from discovery to commercialization.