Senior Group Product Marketing Manager - B2B Payments

Affirm; Seattle (WA); Remote; USD 220,000 - 280,000; Full time

Benefits offered by this job

Health coverage

Spending stipends

Flexible time off

ESPP

Job summary

Affirm is hiring a Group Product Marketing Manager to own the strategy and systems for product marketing excellence across its B2B portfolio. You will synthesize merchant, consumer, market, and performance insights to shape strategy, strengthen the merchant narrative, and guide product and go-to-market investments.

This senior individual contributor will lead a focused set of cross-portfolio opportunities from discovery through commercialization, raising quality and impact across the team.

Qualifications

• 12+ years of experience in product marketing or a related field.
• Strong storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partners.
• Proven ability to influence senior leaders and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing.
• Experience in B2B payments, fintech, commerce, or platform businesses.

Responsibilities

• Develop affirm’s merchant story, messaging architecture, and proof points; connect to broader brand story and activate across priority channels.
• Establish operating rhythms for cross-team alignment at planning, forecasting, launches, and strategic opportunities.
• Partner with Revenue Enablement to translate the portfolio narrative into messaging, tools, training, and proof points for merchant conversations.
• Own the Voice of the Merchant, Client Advisory Board, and feedback loops to shape product priorities and GTM decisions.
• Own high-priority, ambiguous opportunities such as strategic partnerships or new market launches; drive from discovery to commercialization.
• Model affirm’s values, foster inclusive collaboration, and coach others to excel.

Skills

SQL

Dashboards

AI-assisted analysis

AI fluency

Storytelling

Influence senior leaders

Job description

Affirm is hiring a Group Product Marketing Manager to own the strategy and systems for product marketing excellence across its B2B portfolio. You will synthesize merchant, consumer, market, and performance insights to shape strategy, strengthen the merchant narrative, and guide product and go-to-market investments.

This senior individual contributor will lead a focused set of cross-portfolio opportunities from discovery through commercialization, raising quality and impact across the team.