Senior Group Product Marketing Lead — B2B Payments

Affirm; San Francisco (CA); Remote; USD 220,000 - 280,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Spending stipends for tech and health

Flexible time off and holidays

ESPP—employee stock purchase plan

Job summary

Affirm is seeking a Group Product Marketing Manager to own strategy and systems for the B2B product marketing function. You will synthesize merchant, consumer, and market insights to shape shared strategy and guide investments across the portfolio.

The role leads critical cross-portfolio opportunities from discovery through commercialization, elevating the quality and impact of the team’s work in a remote-first environment.

Qualifications

• 12+ years of experience in product marketing, product strategy, or a related field.
• Depth in B2B payments, fintech, commerce, or platform businesses.
• Track record of setting strategic direction and delivering measurable outcomes.

Responsibilities

• Own and evolve the portfolio narrative and merchant messaging.
• Coordinate with product, revenue, partnerships, and marketing across planning, launches, and opportunities.
• Equip Revenue teams with messaging, tools, and proof points for merchant conversations.
• Lead Voice of the Merchant through advisory boards and feedback loops to drive priorities.
• Drive high-priority, ambiguous opportunities like platform partnerships or new market launches.

Skills

Product marketing

Product strategy

B2B payments

Fintech

Commerce

Job description

Affirm is seeking a Group Product Marketing Manager to own strategy and systems for the B2B product marketing function. You will synthesize merchant, consumer, and market insights to shape shared strategy and guide investments across the portfolio.

The role leads critical cross-portfolio opportunities from discovery through commercialization, elevating the quality and impact of the team’s work in a remote-first environment.