Group Product Marketing Lead for B2B Fintech Growth

Affirm, Inc.; Detroit (MI); Remote; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage

Monthly tech stipends

Flexible time off

ESPP stock purchase plan

Job summary

Affirm, Inc. is seeking a senior Group Product Marketing Manager to shape strategy and systems across its B2B business.

You will synthesize merchant, consumer, market, and performance insights to guide product and go-to-market investments, establishing frameworks and operating mechanisms across teams. You will lead critical initiatives, influence senior leaders, and partner with Revenue, Partnerships, Analytics, and Marketing to raise impact while modeling affirm’s values and building

Qualifications

• 12+ years in product marketing or related field with B2B payments/fintech experience.
• Proven ability to set strategic direction and deliver measurable outcomes for a portfolio.
• Strong storytelling to connect complex products to senior leaders and partners.

Responsibilities

• Own and evolve portfolio narrative across merchant channels with Brand alignment.
• Establish operating rhythms for planning, forecasting, launches and client opportunities.
• Enable Revenue with messaging, tools, training, and proof points for merchant conversations.

Skills

B2B payments

Fintech

Narrative storytelling

Strategic direction

Influence senior leaders

SQL

AI fluency

Go-to-market planning

Tools

SQL

Dashboards

AI-assisted analysis

Data visualization

Job description

Affirm, Inc. is seeking a senior Group Product Marketing Manager to shape strategy and systems across its B2B business.

You will synthesize merchant, consumer, market, and performance insights to guide product and go-to-market investments, establishing frameworks and operating mechanisms across teams. You will lead critical initiatives, influence senior leaders, and partner with Revenue, Partnerships, Analytics, and Marketing to raise impact while modeling affirm’s values and building