Remote Group Product Marketing Manager – B2B FinTech

SOJ WORLDWIDE ONLINE NEWS; United States; Remote; USD 195,000 - 280,000; Full time

Job summary

Affirm is seeking a Group Product Marketing Manager to own strategic direction for its B2B product marketing across the organization. You will synthesize merchant, consumer, and market insights to shape shared strategy and guide GTM investments.

You will lead cross‑portfolio opportunities from discovery through commercialization, elevating quality and impact of the team while mentoring others.

Qualifications

• 12+ years in product marketing, product strategy, or related field, with depth in B2B payments, fintech, commerce, or platforms.
• Proven ability to influence senior leaders and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing.
• Self‑serve analytical skills, including SQL, dashboards, and AI‑assisted analysis.
• Experience building reusable frameworks for segmentation, go‑to‑market planning, launches, and measurement.

Responsibilities

• Own the portfolio narrative and activate it across priority merchant channels.
• Connect product and GTM teams to set rhythms for planning, launches, and opportunities.
• Equip Revenue teams with messaging, tools, and training.
• Lead Voice of the Merchant via the Client Advisory Board and feedback loops.
• Lead high‑priority initiatives such as platform partnerships or new market launches.
• Foster a collaborative culture and coach others to excel.

Skills

Product marketing

Strategy

Storytelling

Influence senior leaders

SQL

Dashboards

AI analysis

Go-to-market

Job description

Affirm is seeking a Group Product Marketing Manager to own strategic direction for its B2B product marketing across the organization. You will synthesize merchant, consumer, and market insights to shape shared strategy and guide GTM investments.

You will lead cross‑portfolio opportunities from discovery through commercialization, elevating quality and impact of the team while mentoring others.