Group Product Marketing Leader - B2B Payments Growth

Affirm; Baltimore (MD); Remote; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage

Stipends for tech/health

Flexible time off

ESPP

Job summary

Affirm seeks a Group Product Marketing Manager to own strategy and systems driving product marketing across its B2B organization. You will synthesize merchant, consumer, market, and performance insights to shape shared strategy and guide investments.

You’ll establish frameworks for segmentation, GTM planning, and measurement while leading high-impact, cross-portfolio opportunities. You will connect product, marketing, and revenue teams, turning portfolio narrative into actionable messaging and

Qualifications

• 12+ years of experience in product marketing, product strategy, or a related field.
• Depth in B2B payments, fintech, commerce, or platform businesses.
• Strong portfolio storyteller able to connect complex products to a clear narrative for senior leaders, merchants, and partners.
• Exceptional strategic and business judgment to translate insights into product priorities and investment recommendations.
• Proven ability to influence senior leaders and build alignment across functions.

Responsibilities

• Own and evolve the portfolio narrative, messaging architecture, and proof points.
• Connect product and GTM teams by establishing operating rhythms across planning, forecasting, launches, and client opportunities.
• Equip Revenue teams with messaging, tools, training, and proof points to strengthen merchant conversations.
• Lead Voice of the Merchant via Client Advisory Board and feedback loops to inform product priorities and go-to-market decisions.
• Lead high-priority, ambiguous opportunities such as platform partnerships or new market launches.
• Model affirm’s values and foster an inclusive, high-trust culture across teams.

Skills

Years of experience

B2B payments knowledge

Storytelling

Strategic thinking

Cross-functional collaboration

Analytical skills

AI fluency

Leadership influence

Job description

Affirm seeks a Group Product Marketing Manager to own strategy and systems driving product marketing across its B2B organization. You will synthesize merchant, consumer, market, and performance insights to shape shared strategy and guide investments.

You’ll establish frameworks for segmentation, GTM planning, and measurement while leading high-impact, cross-portfolio opportunities. You will connect product, marketing, and revenue teams, turning portfolio narrative into actionable messaging and