Remote Global Audience Insight & Engagement Lead

Ipas; Boston (MA); Remote; USD 65,000 - 72,000; Full time

Job summary

Ipas is seeking an Audience Insights and Engagement Advisor to strengthen engagement across communications channels using audience insights, measurement, and performance data. The role involves designing audience-informed strategies, monitoring outcomes, and collaborating with country teams, Communications, and Development to optimize campaigns across paid, earned, shared, and owned channels.

The position emphasizes data-driven decision-making, clear learning plans, and measurable impact aligned

Qualifications

• Bachelor’s degree in marketing, communications, digital technology or related field.
• Five years of experience in social/digital marketing and strategic communications in media, non- profit, or agency environment.
• Familiarity with social justice and human rights causes and initiatives.
• Fluency in multiple social media platform management tools and trends.
• Excellent grasp of social media, web and email metrics and best practices (Sprout, Google Analytics, etc.)
• Experience with Microsoft Office Suite

Responsibilities

• Develop and execute audience engagement strategies grounded in audience insights, channel performance, and clear communications goals, coordinating with Communications colleagues to ensure alignment with the overall editorial calendar and organizational priorities.
• Track and interpret audience behavior, feedback, and engagement across communications channels, including social media, email, web, publications, campaigns, events, and other audience-facing initiatives.
• Design and maintain reporting systems that measure reach, engagement, conversion, audience growth, message resonance, and campaign effectiveness, translating data into practical recommendations for decision-making.
• Exercise decision-making authority for routine audience engagement, channel optimization, and performance reporting decisions within approved communications strategies and budgets.
• Guide country teams in developing audience-informed communications approaches that reflect the Ipas brand and use audience and performance data to inform strategy, message development, and channel choices.
• Collaborate with Communications and fundraising teams to design campaigns with precise objectives, defined audiences, measurable outcomes, and clear learning and reporting plans.
• Implement and optimize engagement approaches across paid, earned, shared, and owned channels to distribute content, strengthen relationships, grow priority audiences, and support individual donor engagement.
• Actively engage with followers, supporters, partners, and stakeholders across platforms
• Collaborate with the Content Manager, Audience Engagement Specialist, and other colleagues on audience segmentation, message testing, and performance metrics to inform campaign design and content creation.
• Monitor emerging trends, technologies, audience behaviors, communications practices, and relevant regulations, assessing implications for engagement, measurement, and content strategy.
• Manage campaign logistics, ensuring adherence to timelines, budgets, reporting expectations, and effective communication with all stakeholders.
• Present clear, actionable metrics for the CEO Dashboard and other reporting needs, showing the reach, engagement, audience growth, message resonance, and impact of Communications initiatives.
• Contribute to building the communications and brand ambassadorship capacity of the Ipas network by helping gather feedback on staff needs, sharing audience and performance insights, offering technical assistance as requested, and supporting education, skills-building, and knowledge-sharing activities organized by the Network Communications service node.

Skills

Social/digital marketing

Strategic communications

Data analysis

Education

Bachelor’s degree in marketing, communications, digital technology or related field

Tools

Sprout Social

Google Analytics

Microsoft Office Suite

Job description

Ipas is seeking an Audience Insights and Engagement Advisor to strengthen engagement across communications channels using audience insights, measurement, and performance data. The role involves designing audience-informed strategies, monitoring outcomes, and collaborating with country teams, Communications, and Development to optimize campaigns across paid, earned, shared, and owned channels.

The position emphasizes data-driven decision-making, clear learning plans, and measurable impact aligned