Remote Audience Insights & Engagement Lead

Ipas; Columbia (SC); A distancia; USD 65.000 - 72.000; Jornada completa

Descripción de la vacante

Ipas is seeking an Audience Insights and Engagement Advisor to strengthen engagement across communications channels using audience insights, measurement, and performance data. You will analyze content and campaign performance, translate findings into actionable recommendations, and collaborate with Communications, Development, and country teams to align strategy with brand priorities.

You will design audience-informed campaigns, track engagement and outcomes, and optimize approaches across paid,

Formación

• Bachelor’s degree in marketing, communications, digital technology or related field.
• Five years of experience in social/digital marketing and strategic communications in media, non-profit, or agency environment.
• Familiarity with social justice and human rights causes and initiatives.
• Fluency in multiple social media platform management tools and trends.
• Excellent grasp of social media, web and email metrics and best practices (Sprout, Google Analytics, etc.).
• Experience with Microsoft Office Suite.

Responsabilidades

• Develop and execute audience engagement strategies grounded in insights, channel performance, and goals.
• Track and interpret audience behavior across channels including social, email, web, publications, campaigns, events.
• Design and maintain reporting systems measuring reach, engagement, and campaign effectiveness.
• Exercise decision-making authority for routine engagement and reporting within budgets.
• Guide country teams in audience-informed communications reflecting the Ipas brand and data-driven strategy.
• Collaborate with Communications and fundraising teams to design campaigns with measurable outcomes.
• Implement and optimize engagement across paid, earned, shared, and owned channels.
• Present clear metrics for CEO Dashboard and other reporting needs.

Conocimientos

Social/digital marketing experience

Engagement strategy

Metrics and analytics

Cross-team collaboration

Office software proficiency

Educación

Bachelor’s degree in marketing, communications, digital technology or related field

Herramientas

Sprout

Google Analytics

Microsoft Office Suite

Descripción del empleo

Ipas is seeking an Audience Insights and Engagement Advisor to strengthen engagement across communications channels using audience insights, measurement, and performance data. You will analyze content and campaign performance, translate findings into actionable recommendations, and collaborate with Communications, Development, and country teams to align strategy with brand priorities.

You will design audience-informed campaigns, track engagement and outcomes, and optimize approaches across paid,