Remote Global Audience Engagement Strategist

Ipas; Colorado Springs (CO); Remote; USD 65,000 - 72,000; Full time

Job summary

Ipas seeks an Audience Insights and Engagement Advisor to harness audience insights, measurement, and performance data to strengthen engagement across its communications channels, including digital platforms, email, campaigns, publications, events, and other audience-facing initiatives.

The role collaborates with Communications, Development, and country teams to design audience-informed strategies, evaluate results, and adjust tactics to raise awareness, deepen supporter engagement, and support

Qualifications

• Bachelor’s degree in marketing, communications, digital technology or related field.
• Five years of experience in social/digital marketing and strategic communications in media, non- profit, or agency environment.
• Familiarity with social justice and human rights causes and initiatives
• Fluency in multiple social media platform management tools and trends
• Excellent grasp of social media, web and email metrics and best practices (Sprout, Google Analytics, etc.)
• Experience with Microsoft Office Suite

Responsibilities

• Develop and execute audience engagement strategies grounded in audience insights, channel performance, and clear communications goals, coordinating with Communications colleagues to ensure alignment with the overall editorial calendar and organizational priorities.
• Track and interpret audience behavior, feedback, and engagement across communications channels, including social media, email, web, publications, campaigns, events, and other audience-facing initiatives.
• Design and maintain reporting systems that measure reach, engagement, conversion, audience growth, message resonance, and campaign effectiveness, translating data into practical recommendations for decision-making.
• Exercise decision-making authority for routine audience engagement, channel optimization, and performance reporting decisions within approved communications strategies and budgets.
• Guide country teams in developing audience-informed communications approaches that reflect the Ipas brand and use audience and performance data to inform strategy, message development, and channel choices.
• Collaborate with Communications and fundraising teams to design campaigns with precise objectives, defined audiences, measurable outcomes, and clear learning and reporting plans.

Skills

Audience engagement

Audience insights

Data analysis

Reporting and dashboards

Cross-functional collaboration

Social/digital marketing

Measurement and performance data

Education

Bachelor’s degree in marketing, communications, digital technology or related field

Tools

Sprout Social

Google Analytics

Email marketing platforms

Job description

Ipas seeks an Audience Insights and Engagement Advisor to harness audience insights, measurement, and performance data to strengthen engagement across its communications channels, including digital platforms, email, campaigns, publications, events, and other audience-facing initiatives.

The role collaborates with Communications, Development, and country teams to design audience-informed strategies, evaluate results, and adjust tactics to raise awareness, deepen supporter engagement, and support