Remote-First Landing Page Optimization Lead

Launch Potato; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

Launch Potato is a discovery and conversion company with a remote-first team and a South Florida HQ. We offer a base salary range of $100,000–$120,000 per year and run testing-driven performance campaigns across multiple verticals.

The role focuses on owning high-impact landing page and funnel experiments, driving revenue through on-page optimizations, QA, and rapid iteration. You will collaborate with Copy, Design, and Media teams to deliver measurable results.

Qualifications

• 5+ years in a performance marketing or CRO execution role.
• Experience running A/B tests, QA launches, and reporting test outcomes.
• Ability to update copy, layout, and page flows within testing tools or CMS.
• Solid understanding of factors that impact conversion and UX friction.
• Proven ability to balance KPIs under internal and external pressure.

Responsibilities

• Execute high-impact landing page and funnel tests to optimize performance across high-traffic campaigns.
• Build, launch, and report multi-variate tests with clear documentation of outcomes.
• Collaborate with Copy, Design, and Media teams to finalize creative and prep launches.
• Produce clear, comprehensive reports tracking multiple KPIs across devices and user journeys.
• Identify bugs or tracking issues before go-live and ensure tests follow specifications.

Skills

A/B testing

Landing pages

CRO execution

UI/UX optimization

Analytics interpretation

Cross-functional collaboration

Tools

Google Analytics

Looker

Job description

Launch Potato is a discovery and conversion company with a remote-first team and a South Florida HQ. We offer a base salary range of $100,000–$120,000 per year and run testing-driven performance campaigns across multiple verticals.

The role focuses on owning high-impact landing page and funnel experiments, driving revenue through on-page optimizations, QA, and rapid iteration. You will collaborate with Copy, Design, and Media teams to deliver measurable results.