Remote Email & SMS Retention Strategist

Homestead Studio; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Homestead Studio is seeking a Mid-Level Retention Strategist to join the Email + SMS team and report to the Head of Strategy. You will manage client relationships, outline and implement strategy, and oversee reporting to optimize customer lifecycles and drive profitable growth.

You will work closely with design and copy teams, coordinating campaigns, triggers, and automation while staying ahead of industry best practices. This is a fully remote role with standard business hours in US time zones.

Qualifications

• Two years of experience in email marketing.
• Experience managing Email + SMS accounts and providing strategy.
• Hands-on with Klaviyo / Postscript / Attentive.
• Experience segmenting email and SMS lists.
• Client relationship management experience.

Responsibilities

• Serve as the primary point of contact and relationship manager for assigned client accounts.
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment.
• Assist with logic for email + SMS campaigns and automation.
• Manage and oversee Email + SMS account strategy including segmentation, list growth, A/B tests.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations.
• Collaborate with the creative team to identify trends, share learnings, and recommend new strategies.
• Coordinate projects for new email triggers, transactional emails, and special projects.
• Stay current on email and SMS best practices; propose new approaches and technologies to meet KPIs.

Skills

Email marketing

Analytical skills

Communication

Client relationship

Education

Bachelor's degree

Tools

Klaviyo

Postscript

Attentive

Job description

Homestead Studio is seeking a Mid-Level Retention Strategist to join the Email + SMS team and report to the Head of Strategy. You will manage client relationships, outline and implement strategy, and oversee reporting to optimize customer lifecycles and drive profitable growth.

You will work closely with design and copy teams, coordinating campaigns, triggers, and automation while staying ahead of industry best practices. This is a fully remote role with standard business hours in US time zones.