Retention Marketing Coordinator

Sticky Digital; San Diego (CA); Remote; USD 65,000 - 90,000; Full time

Job summary

Sticky Digital, a leading retention marketing agency, seeks a Retention Marketing Coordinator to own end-to-end email and SMS programs. This fully remote role requires coordinating with strategists, designers, and product teams to craft engaging campaigns, manage lists, and analyze performance.

Core hours are 9:00am–5:00pm PST, Monday–Friday. applicants should have hands-on Klaviyo experience and strong analytical and copywriting skills to drive ROI across campaigns.

Qualifications

• Experience building and optimizing Klaviyo flows, campaigns, segments, templates, and reporting.
• Experience with SMS programs in Attentive, Postscript, or SMSBump.
• Experience writing and editing email and SMS copy.
• Proficient in HTML/CSS for troubleshooting templates and rendering.

Responsibilities

• Collaborate with email strategists, project managers, designers, and product teams to deliver email communications for newsletters, promotions, and surveys.
• Oversee daily email operations ensuring timely deployment across ESPs (Klaviyo, SMSBump, Attentive, HubSpot, etc.).
• Monitor campaign performance and deliverability; segment lists and nurture campaigns.
• Manage subscriber databases to grow lists and improve response.
• Measure ROI of email marketing and optimize campaigns.
• Assist in writing/editing copy for email and SMS; analyze analytics and generate performance reports.

Skills

Analytical skills

Planning & time management

Detail oriented

Independent remote worker

Tools

Klaviyo

SMSBump

Attentive

HubSpot

Yotpo

Shopify

Asana

Postscript

Job description

Come work for the best retention marketing company in the world! Sticky Digital is a retention marketing agency with the only goal of making customers stick. We are seeking a full-time Retention Marketing Coordinator to join our fully remote team. This role is responsible for the scheduling, creation, execution, and analysis of email and SMS marketing initiatives. Our coordinators work closely with all members of the Sticky Digital team to increase sales and engagement through retention marketing. The Retention Marketing Coordinator will run email and SMS programs end to end, including planning, creative briefing, scheduling, segmentation, testing, and execution.

We are fully remote and always have been, so you can work from wherever you are, but core hours for this role are 9:00am to 5:00pm PST, Monday through Friday. You need to be online and available during those hours to support client sends, internal reviews, and team communication.

Responsibilities

• Work closely with email strategists, project managers, graphic designers, and product development teams to create and deliver compelling email communications for various audiences, including newsletters, customer surveys, sales promotions, and more
• Oversee daily email operations to ensure that emails are completed and deployed on time through ESPs (Klaviyo, SMSBump, Attentive, HubSpot, etc.)
• Daily monitoring of campaign and delivery performance
• Segment email lists and develop systems for nurturing campaigns to various audiences
• Manage subscriber database to grow the email list and improve response
• Measure the effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI from email marketing efforts
• Assist in writing and editing copy for email and SMS
• Analyze analytics and generate performance reports

Qualifications

• Minimum 3 years of hands-on building experience in Klaviyo, including flows, campaigns, segments, templates, and reporting
• Experience building and managing SMS programs in Attentive, Postscript, or SMSBump
• Experience writing and editing email and SMS copy
• Working HTML and CSS skills, including the ability to troubleshoot rendering issues and edit template code directly
• Strong understanding of CAN-SPAM, TCPA, and deliverability best practices
• Experience with Yotpo, HubSpot, Shopify, and Asana
• A track record of segmentation and A/B testing that moved performance, with results you can speak to specifically
• Strong quantitative and analytical skills, with the ability to pull reporting and draw a clear conclusion from it
• Excellent planning, organization, and time management skills across multiple client accounts
• Strong attention to detail
• Comfortable working independently in a fully remote environment
• Availability 9:00am to 5:00pm PST, Monday through Friday