Retention Strategist

Homestead Studio; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Homestead Studio is seeking a Mid-Level Retention Strategist to join the Email + SMS team and report to the Head of Strategy. You will manage client relationships, outline and implement strategy, and oversee reporting to optimize customer lifecycles and drive profitable growth.

You will work closely with design and copy teams, coordinating campaigns, triggers, and automation while staying ahead of industry best practices. This is a fully remote role with standard business hours in US time zones.

Qualifications

• Two years of experience in email marketing.
• Experience managing Email + SMS accounts and providing strategy.
• Hands-on with Klaviyo / Postscript / Attentive.
• Experience segmenting email and SMS lists.
• Client relationship management experience.

Responsibilities

• Serve as the primary point of contact and relationship manager for assigned client accounts.
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment.
• Assist with logic for email + SMS campaigns and automation.
• Manage and oversee Email + SMS account strategy including segmentation, list growth, A/B tests.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations.
• Collaborate with the creative team to identify trends, share learnings, and recommend new strategies.
• Coordinate projects for new email triggers, transactional emails, and special projects.
• Stay current on email and SMS best practices; propose new approaches and technologies to meet KPIs.

Skills

Email marketing

Analytical skills

Communication

Client relationship

Education

Bachelor's degree

Tools

Klaviyo

Postscript

Attentive

Job description

About the role

The Retention Strategist will be an important member of the Email + SMS team and will report to the Head of Strategy. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels. This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand's marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Responsibilities

• Serve as the primary point of contact and relationship manager for assigned client accounts
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
• Ability to assist with logic for email + SMS campaigns and automation
• Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Project coordination for new email triggers, transactional emails, and special projects
• Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Qualifications

• Preference for bachelor's degree
• At least two years of experience in email marketing
• At least one year of experience managing Email + SMS accounts and providing strategy
• Hands-on experience with Klaviyo / Postscript / Attentive
• Experience segmenting email and SMS lists
• Client relationship management experience
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Excellent communication and analytical skills
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams

Additional Information

This is a fully remote role. Candidates must be able to work standard business hours (9:00am-5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Note on Application Responses
We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.

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