Lifecycle Email & SMS Growth Strategist (Remote)

Embedded Shishya; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Base salary + commission opportunities

Robust Medical, Dental, Vision plans

401(k) with employer matching

Job summary

Power Digital in the United States is seeking an experienced Lifecycle Marketing Strategist to own email and SMS programs, driving strategy, content, and automation for current and potential customers.

You will collaborate with creative, content, web, and analytics teams to optimize campaigns, test hypotheses, and report results. The role emphasizes data-driven decisions, cross-functional work, and innovative use of AI tools.

Qualifications

• 2-5 years experience in email marketing strategy, production and end-to-end campaign management.
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
• SMS experience (preferred).
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Working knowledge of HTML/CSS for email coding.
• Strong communication, rapport building and presentation skills.

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients.
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting.
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
• Collaborate with creative team to ensure brand guidelines are followed in emails.
• Report and provide recommendations on lifecycle programs’ performance monthly to clients.
• Use data to continuously test, measure and optimize the email marketing program.
• Partner and collaborate cross-functionally with all other internal digital channels.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Skills

Analytical skills

Copywriting

A/B testing

Data-driven decision making

Communication

Presentation skills

Tools

Klaviyo

HubSpot

Braze

HTML/CSS

Job description

Power Digital in the United States is seeking an experienced Lifecycle Marketing Strategist to own email and SMS programs, driving strategy, content, and automation for current and potential customers.

You will collaborate with creative, content, web, and analytics teams to optimize campaigns, test hypotheses, and report results. The role emphasizes data-driven decisions, cross-functional work, and innovative use of AI tools.