Remote Email Marketing Manager – Growth & Funnels

Gismart; United States; Teletrabalho; USD 65 000 - 105 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-First Culture

Coworking Compensation

Free Office Lunches

Public Holidays Policy

Sick Leave Compensation

Health & Wellness

Equipment Provided

Learning & Development

Vacation & Personal Days

Corporate Events

Resumo da oferta

Gismart is seeking an experienced Email Marketing Manager to drive campaigns for our FitMe app and other health, wellness, and lifestyle products. You will own campaign setup in Reteno, manage segmentation, and implement automated flows to improve conversions.

You will work with a PM and development teams to deploy new features, optimize funnels, and ensure transactional emails run smoothly. The role emphasizes data-driven decisions, growth targets, and collaboration across remote hubs.

Qualificações

• At least 2 years of experience as an email marketing manager.
• Experience in B2C product or performance marketing.
• Experience with email/CRM platforms (Reteno, ESputnik, SendPulse or similar) — campaign setup, segmentation, automated flows.
• Understanding of the principles of building marketing funnels and experience conducting A/B tests to improve conversion at different stages of the funnel.
• Analytical thinking and ability to work with metrics (open rate, CTR, conversion, risk metrics).
• Experience setting tasks for the development team and working with a PM to implement new functionality.
• Attention to detail and responsibility — experience supporting/maintaining system (transactional) mailings.

Responsabilidades

• Setting up and launching email campaigns in Reteno.
• Achieving mutually agreed quantitative revenue targets.
• Restructuring the email marketing infrastructure including segmentation and flows, A/B tests, campaigns, and risk-metrics maintenance.
• Requesting and implementing new functionality from the web development team (with PM).
• Supporting transactional emails.

Conhecimentos

Email marketing

B2C marketing

CRM platforms

A/B testing

Analytics

Project management

Attention to detail

Ferramentas

Reteno

ESputnik

SendPulse

Descrição da oferta de emprego

Gismart is seeking an experienced Email Marketing Manager to drive campaigns for our FitMe app and other health, wellness, and lifestyle products. You will own campaign setup in Reteno, manage segmentation, and implement automated flows to improve conversions.

You will work with a PM and development teams to deploy new features, optimize funnels, and ensure transactional emails run smoothly. The role emphasizes data-driven decisions, growth targets, and collaboration across remote hubs.